Why You Should Tidy Up Your Virtual Space

The following lines are not dedicated to Feng Shui, at least not in the traditional sense of the term. We’ll focus on a different kind of organizing – that of the virtual space, which every business owns and where a bunch of accounts are sometimes chaotically thrown around.

Emails, usernames, and crucial access data lie dormant – like random items you purchased some time ago but never used. You know the drill – you’ve acquired them out of necessity, but in the rush, you haven’t had time to organize them, and now you (can’t) find them in unexpected places.

How can this chaos be an obstacle? By creating confusion and uncertainties, resolving which unnecessarily consumes a lot of time. Here’s a quick example of how this could look in the brand universe:

You start working with an expert to manage your social networks. However, it turns out you can’t give them administrative rights to the existing accounts because you have no idea what the access data is. Of course, you had a colleague who dealt with this, but they are no longer on your team. Now what?

A cluttered virtual space can cause even more inconveniences in the long run. That’s why you must take care of its arrangement from the very beginning.

How, when, and what to be mindful of to save yourself the trouble? Here are several guidelines we prepared for you.

Trust an Expert for "Interior Design"

We’re not saying this just because we make a living out of it. It is advisable to partner with an online marketing specialist from the beginning – even just for creating and setting up your business accounts. This person will best structure and manage your online ecosystem, thinking ahead about every crucial detail.

Think of them as an interior designer – they’ll make your room beautiful but also functional, anticipating needs that haven’t even arisen yet.

Remember Where Things Are

It’s vital to know when and by whom every item was created. Whether it’s an Instagram profile, a Meta business account, registration on Google Ads, or simply a work email for access to the mentioned – write it down!

It’s crucial to be aware of the access data and who the administrator of each profile connected to your business is. This will guarantee good organization, efficiency, and easy handover of work when necessary.

Pay Attention To Detail

Setting up each business profile involves many options: choosing a username, specifying location and email, linking a credit card for payment, selecting a currency for the advertising account, verifying a domain, choosing an authentication method, and more. All those details may seem unimportant in your haste, but neglecting them can cause serious disruptions.

In short, every choice in the settings of Google, Meta, or even TikTok for your brand is decisive for the functioning, efficiency, and tracking of the results of your online channels in the future.

A few more practical tips before hitting the "Create" button:

  • Always use a professional (not personal) email when registering an account. It should be accessible to at least two people from your current team.
  • Be aware of whose phone number and/or device are used for two-factor authentication when logging into business profiles. This applies to the phone numbers used during registration as well.
  • Regularly manage people who have administrative access – those must be your current employees and partners.
  • Be honest with the information – yes, it matters what region and currency you operate in for ads on Meta platforms, for example, and whether you can verify your domain.
  • Please make sure all connected profiles (let’s say, in the Google platform) are up-to-date and contain correct information about your business. This is of great importance for managing and measuring online ads.

Spring has come (though unconvincingly), and it’s time for tidying up. If you don’t know where to start, our professional eyes, hands, and minds are just an email away.