Ideas Lab
Fearless Creativity since 2010
Georgi Ivanov, a seasoned creative leader in advertising since 1996, founded Ideas Lab in 2010 with a clear mission: to develop breakthrough ideas for brands that make life better, healthier, simpler, and more sustainable.
For over a decade, we have created more than 1,000 successful communication stories across various industries – from banks and financial services to automotive brands and secondhand fashion retail chains. Our strength lies in crafting strategic, insight-driven campaigns that connect with both the mind and heart.
Because while logic leads to conclusions, emotions drive action.
Great Ideas That Drive Results
Why Choose Ideas Lab?
At Ideas Lab, creativity is never just for show – it’s about delivering real results. We focus on solving our clients’ real challenges rather than chasing industry awards (though we have earned some along the way). Our process is built for efficiency, ensuring big ideas turn into powerful campaigns without unnecessary delays. We also believe in a performance-driven mindset, meaning we are ready to work on a results-based model, aligning our success with yours.
Our process is rooted in extensive research, allowing us to uncover key emotional triggers that make brands truly resonate with their audience. We create campaigns based on real product and service benefits, ensuring authenticity and impact.
Nurturing Future Talents
Beyond our work with brands, we are committed to educating future professionals. Since our founding, we have been actively involved in a seminar at New Bulgarian University, sharing real-world expertise with the next generation of marketing professionals. One of the aspects we’re most proud of is our iconic brainstorming sessions with the students from the Master’s Program in Advertising and Brand Management, led by Professor Kristian Bankov. We tackle real-world business challenges, inspiring innovative thinking that bridges education with industry practice.
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