The new year brought
us another story to tell. This time, we placed it on the pages of materials
specially created for the employees of BNP Paribas Personal Finance, Bulgaria.
The goal: create
colorful notebooks and table calendars, which make their owner dive into a
story as soon as they open the covers. A story in which they play a leading
role.
The execution: again,
we took advantage of a non-standard material rarely used for notebooks - the
tracing paper. The translucent pages with color printing allowed us to tell an
interesting illustrated story with the message we had to send to the People in
the company.
After all, it's People
who turn the corporation into a living creature.