PB Personal Finance
One TVC - a Whole
Universe
“Hello, I’m Diana!” – this is how it all began in 2017. When BNP Paribas Personal Finance tasked us with creating a TVC for their personal loan, we had no idea we were about to embark on a journey that would span years.
Our challenge was to showcase the benefits of the loan in a way that stood out in the crowded TV landscape. After countless brainstorming sessions, creative ideas, and extensive casting, Diana was born. With her came the first BNP Paribas Personal Finance TV commercial fully produced in Bulgaria.
Diana quickly became a favorite among viewers, and her direct address to the audience made her unforgettable. Over the years, her story evolved, and so did our creative approach, expanding across multiple channels. With new briefs came new characters, allowing us to produce several TV ads within three years. One of the TV clips featuring Diana quickly surpassed 1 million views on YouTube – marking the first time a bank’s video had ever reached such a milestone in Bulgaria.
- TVc
- Credit Card
- Email Marketing
- Office Branding
a card you'll remember
Our new credit card design for PB Personal Finance (formerly BNP Paribas Personal Finance) embodies innovation and functionality.
The vertical layout, paired with carefully selected colors, creates a fresh, modern look – ensuring that the PBPF card stands out effortlessly in any wallet.
Office branding
Bringing more color into the corporate world – this was our mission when, in 2019, we began the interior rebranding of BNP Paribas Personal Finance’s head office.
With the architectural reconstruction complete, it was our turn to shape the atmosphere. Across two floors, numerous halls, and multiple departments, we introduced designs that brought in more light, comfort, and openness – transforming the workspace into a more inviting environment.
BNP Paribas Personal Finance placed their trust in us (thank you for that!), and soon after completing the head office, we began rebranding all front offices in Bulgaria. Why? Because visiting a bank can be stressful, but a colorful, cozy, and customer-friendly space can significantly ease that tension.
Do you read emails from banks?
The clients of BNP Paribas Personal Finance did!
For years, we had the pleasure and responsibility of designing the brand’s email marketing campaigns for credit cards and personal loans. These EDMs not only presented exciting creative challenges but also resulted in a truly engaged audience – making our efforts all the more rewarding.
A story to tell
Every new year brings another story to tell, and this time, we told it through corporate materials created especially for BNP Paribas Personal Finance employees in Bulgaria.
The goal? To craft vibrant notebooks and table calendars that immerse employees in a story from the moment they open them – placing them at the center of the narrative.
For execution, we opted for an unconventional approach, using tracing paper – a rarely used material for notebooks. The translucent pages, combined with colorful printing, allowed us to create a visually compelling illustrated story while delivering an important message to the people who make the company thrive.
After all, it’s people who turn a corporation into a living, breathing entity.
