Bulstrad Life
Social Media Campaign
Back in 2020-2021, traveling abroad was a real challenge. Before departing from Bulgaria, it often felt like stepping into a Hollywood action movie. So, when Bulstrad Life – one of Ideas Lab’s long-term partners – tasked us with creating an online campaign for travel insurance, the message came naturally. The social media campaign went live in 2021.
Every day, we were bombarded with news about new virus strains rapidly closing in. This made the idea of traveling even more nerve-wracking, reinforcing the feeling of being caught in a movie-like scenario.
As the original campaign is in Bulgarian, the creatives were inspired by the idiom “Вкарвам се във филма“ (I put myself into the screenplay). It describes someone overthinking to the point of imagining themselves in a dramatic movie scene.
- Creative Concept
- App Design
- Social Media Ads
- Social Media Management
Linkedin Ads
Social media marketing has been a key part of our long-term collaboration with Bulstrad Life, and we were excited to introduce LinkedIn ads into the mix. We had the opportunity to do this for Extra Care, an insurance coverage that enhances a company’s Health Care plan. Naturally, the LinkedIn campaign was targeted at corporate decision-makers responsible for employee benefits.
B-Assist App Design
B-Assist is a responsive platform for online services provided by Bulstrad Life, available on both web and mobile. Our team had the privilege of contributing to its development by designing the app, ensuring a seamless and user-friendly experience across all devices.
it's inspiration time
We LOVE working on branded materials – they are always unique, vibrant, and inspired by the best ideas floating around the office.
A great example? Bulstrad Life’s calendars and notebooks for 2022. Beyond their practical use, these materials had a bigger purpose: offering an easy escape from the daily routine. And what’s the simplest way to do that? By taking a walk.
With this in mind, we designed the materials so their owners could explore the world with just a scan. We embedded 12 QR codes – each leading to a virtual museum exhibition from around the globe. A true journey in search of inspiration!
