BARAV | KEEP CALM AND DRIVE SAFELY
An outdoor campaign we created in partnership with the Bulgarian Association of Road Accident Victims. The reason, unfortunately, is pretty clear. The challenge was to think of a strong creative that stands out without scaring or rebuking drivers.
What is a brand creative concept? It’s how we solve a business problem creatively. We do brainstormings to come up with an outstanding idea that will distinguish your brand from all others on the market.
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