BARAV | KEEP CALM AND DRIVE SAFELY

An outdoor campaign we created in partnership with the Bulgarian Association of Road Accident Victims. The reason, unfortunately, is pretty clear. The challenge was to think of a strong creative that stands out without scaring or rebuking drivers.

Ideas Lab brand creative concept outdoor campaign keep calm and drive safely; Креативна концепция карай си спокойно билборд кампания от комуникационна агенция Айдиъс Лаб
Ideas Lab brand creative concept outdoor campaign keep calm and drive safely; Креативна концепция карай си спокойно билборд кампания от комуникационна агенция Айдиъс Лаб
Ideas Lab brand creative concept outdoor campaign keep calm and drive safely; Креативна концепция карай си спокойно билборд кампания от комуникационна агенция Айдиъс Лаб

What is a brand creative concept? It’s how we solve a business problem creatively. We do brainstormings to come up with an outstanding idea that will distinguish your brand from all others on the market.