BLU by Axxon
Logo Design: A Fresh Take on Brand Identity
At Ideas Lab, we took on the exciting challenge of creating Blu’s logo design and packaging design from scratch, ensuring the brand’s identity is as fresh as its product. Blu is a brand designed for those who prioritize freshness, comfort, and gentle daily care. With extra-large, soft wipes, Blu ensures a refreshing cleansing experience, whether at home or on the go.
The logo design reflects the essence of cleanliness, reliability, and future growth, allowing for seamless brand expansion into new product lines. Inspired by the purity of water and the brand’s commitment to care, the sleek yet dynamic logo embodies a modern and approachable feel.
Beyond the logo, the packaging design elevates Blu’s presence in stores. With clean lines, soothing colors, and intuitive functionality, the packaging immediately communicates the brand’s promise: XXL-sized cleanliness in every wipe. Our goal was to create a standout look that speaks to consumers seeking quality in their personal care products.
- Logo
- Package design
Now available in physical stores, Blu is making waves in the wet wipes market – and we couldn’t be prouder of the visual identity we crafted. Want to explore our creative process? Discover Blu up close here or experience it firsthand in stores.
At Ideas Lab, we don’t just design – we build brands that last. Let’s create something extraordinary together.
