BNP Paribas PF | Personalized Video Emailing
Hello, I’m Diana! – what started as a creative concept for just one TV clip in 2017 became much longer storytelling. Diana’s character went from TV spots to online communication and extended to emailing and web videos with personalization. Yes, we created the first (in Bulgaria) online video content that used the recipient’s name in the story.
How about that?
What is a brand creative concept? It’s how we solve a business problem creatively. We do brainstormings to come up with an outstanding idea that will distinguish your brand from all others on the market.